Adding B2C Fulfillment Capability with Minimal Resource Impact
Major B2B Footwear and Apparel Brand Overcomes Ecommerce Growth Obstacle by Using Orders Now®
The Challenge
FILA, a
global footwear and apparel company faced the challenge of processing large
holiday order volumes originating on the eBay marketplace. FILA system and
warehouse constraints from their current B2B warehouse structure prevented FILA
from selling direct to consumer. This resulted in poor seller ratings, canceled
orders and failure to meet customer expectations. FILA looked too Far Corner
for management of their B2C order process and fulfilment capability by
utilizing the self-contained Orders Now® Pod at their warehouse facility. Far
Corner provided all equipment, labor and software to complete the Orders Now® Pod.
FILA’s marketplace orders flowed through ChannelAdvisor directly into Orders
Now® for immediate fulfillment.
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